Developing A Winning Foodservice Strategy
In the convenience store marketplace, margins continue to tighten on core products such as candy, snacks, and tobacco. Prudent operators are attempting to stem the tide by introducing food service items into their stores . Most facilities provide plenty of customer traffic and space within the store to enable modifications for introducing a food service operation. While the desire to incorporate food service is at the forefront, operators need to address every aspect of the implementation. With the appropriate modifications to their operating systems and procedures, convenience store owners can slowly unveil a food service offering . Many items need to be addressed, including a concerted effort in marketing outside the store to attract new customers, capitalizing on improved merchandising and signage, and developing better metrics and Key Performance Indicators (KPIs). Only through a holistic approach can the stores be poised for a giant leap forward to improved profitabi...