Branded Vs. Proprietary Foodservice
The debate has gone on for many years-should you implement an existing branded foodservice program or are you better off developing your unique proprietary brand? The answer to both is YES! There is no right or wrong answer as both have their pros and cons. Branded food service offers the quickest path to implementation since production processes and consumer recognition have already been established. Proprietary brands, on the other hand, usually take longer to implement but can be more profitable and almost impossible for your competition to mimic. Since branded and proprietary foodservice each presents their opportunities as well as challenges, below is a helpful overview to help you determine which type of food service program is best for you and your store operation. Branded Foodservice Proprietary Foodservice AdvantagesProduct Recog...